Have you considered that you can grow your business with an eCommerce strategy? In today’s business environment, it is necessary to have a good digital strategy and the necessary online skills to grow your business. Whether you are a business owner or a startup, participate in this virtual workshop to increase your knowledge of e-commerce strategies to help you grow by optimizing your accessibility, capturing new clients, and improving your brand. This is a 6-week course.
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Weekly Session Topics
| Week | Topic | Speaker(s) |
|---|---|---|
| 1 | Define Your Business Model | Minerva Calatayud – Director, Entrepreneurial Business Program & Services, WBDC |
| 2 | E‑Commerce Platform Selection & Do’s / Don’ts for Setting Up an Online Store | John Britto – Founder, Big Internet Commerce |
| 3 | Building a Marketing Plan | Patty Ross – Owner & Founder, Golden State Marketing |
| 4 | Sales Strategies & How to Start Selling in Amazon’s Store | Diana Mungu – Program Manager, Small Business Partnerships & Education (Amazon) |
| 5 | Operations: Product Sourcing & Inventory Management | Maria Onesto Moran – “Queen Bee” of Green Home Experts |
| 6 | Building a Strong Online Presence | Brandon Leibowitz – Owner & Founder, SEO Optimizers; Emma Westfall – Associate Director, Access to Capital Program & Services, WBDC |
Cohort Details
| Item | Details |
|---|---|
| Schedule | Every Tuesday, September 9 – October 14, 2025 |
| Time | 12:00–2:00 PM (CST) |
| Location | Virtual (Zoom) |
Application Deadline September 5, 2025