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Road to Success 2.0

workshop, entrepreneurship,
Road to Success 2.0

Ready to Take Your Business Vision to the Next Level? Road to Success 2.0 Awaits

Road to Success 2.0 is a three-session cohort, for which the Road to Success cohort is a prerequisite. Road to Success 2.0 guides pre-venture and emerging businesses towards success by going more in depth into areas crucial for business growth. The cohort will cover necessary business concepts such as marketing & branding, customer discovery, goal setting, pricing strategy, as well as revenue forecasting.

Why Join This Cohort?

During the cohort, participants will:

  • Review the initial steps of setting up a business in IL
  • Learn how to set goals and create a list of actionable items
  • Vet their business idea
  • Get to know their industry
  • Learn marketing & branding and customer discovery
  • Define their unique value proposition & the minimum viable product
  • Think about the sales & customer service
  • Set up the growth wheel & review the goal setting
  • Go over the financial aspects of running a business
  • Discover the digital tools for new entrepreneurs
  • Be introduced the basics of accounting.

Session Breakdown:

Session One:

Knowing your industry. Marketing, Branding & Customer Discovery

Session Two:

Unique Value Proposition. Growth Wheel. The Financial Side of Running a Business

Session Three:

Digital Tools for Emerging Entrepreneurs and Introduction to Accounting

Graduation – after completing the cohort, a networking event at a local business

Ready to Start Your Journey?

Spaces are limited, so don’t miss this opportunity to gain valuable insights, connect with fellow entrepreneurs, and receive personalized guidance from industry experts.  

Cohort Details

When:

Every Tuesday | 9:00 am-11:00 am, CST September 16 – September 30, 2025

Where:

Via Zoom meetings

Register Today!

For more information, contact Kinga Kosmala at, kkosmala@wbdc.org Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.